First to debut: two fast, fixed focal standard lenses packed with exceptional features that deliver ultimate performance
SP 35mm F/1.8 Di VC USD (Model F012)
SP 45mm F/1.8 Di VC USD (Model F013)
September 2nd 2015, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Morio Ono), a leading manufacturer of optics for diverse applications, announces launch of a new series of SP lenses that are optimized to make the most of the superior imaging performance delivered by the latest advancements in digital photography. Sporting a totally revamped external appearance, the new lenses provide the ultimate in functionality and operation. The first two lenses in the series are compatible with full-frame DSLR cameras and offer fast apertures and versatile, fixed focal lengths. The pair consists of the SP 35mm F/1.8 Di VC USD (Model F012) and SP 45mm F/1.8 Di VC USD (Model F013), and both can be used with APS-C format cameras as well.
SP 35mm F/1.8 Di VC USD (Model F012) SP 45mm F/1.8 Di VC USD (Model F013)
DATE OF LAUNCH
Beginning of October, 2015
The Canon and Nikon mount models will be launched simultaneously.
The launch date of the Sony* mount model will be announced at a later date.
* The Sony mount model does not include VC (Vibration Compensation), since the bodies of Sony DSLR cameras include built-in image stabilization functionality.
In 1979, Tamron unveiled the first SP Series lens, the 90mm F/2.5 Macro, a legendary product that was designed to achieve the highest level of performance possible. Since then, a significant number of lenses designated SP have been introduced. During the ensuing 35 years, cameras and imaging devices have made dramatic advancements and diversification centered mostly around innovations in image sensor technology and sophisticated signal processors.
Constantly innovating, Tamron developed new lenses to stay abreast of the exciting technological evolution. Lenses launched after 2012, including SP 24-70mm F/2.8 VC USD, SP 70-200mm F/2.8 VC USD, SP 90mm F/2.8 MACRO 1:1 VC USD, SP 15-30mm F/2.8 VC USD and SP 150-600mm F/5-6.3 VC USD, received rave reviews for their high performance and richly refined functionality to sustain sophisticated requirements of the latest DSLRs with high pixel counts. To leap forward, Tamron has gone back to the root of optics to redefine all of the core attributes of lenses to be selected as photographers’ “ultimate partners.” The new series of SP lenses are developed seeking the highest level of performance, functionality and maneuverability, and a prestigious external appearance that reconfirms the high quality of the properties that are inside.
To develop these two standard fixed focal lenses, goals were established to provide exquisite characteristics certain to set them distinctively apart from ordinary, conventional models. This required a new approach.
All of the key performance criteria were redefined to achieve the ultimate in optical performance. VC (Vibration Compensation) was incorporated as an integral part of the opto-electronics design to expand shooting freedom. Priority was set to allow dramatically closer focusing capability to remove what would otherwise be a barrier to the subject. Yet with all this innovation, the overall mechanical package had to be kept within practical size limits with an elegantly sophisticated external design as a human interface.
Having optimized every prerequisite, remarkably versatile lenses have been developed that boast amazing performance from F/1.8 wide open aperture. These lenses can be enjoyed by users of APS-C cameras as well as full-frame.
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