TAMRON lenses awarded with two prestigious 2024-2025 EISA Awards

August 15, 2024 – Tamron Co., Ltd. (President & CEO: Shogo Sakuraba; Headquarters: Saitama City, Japan; “TAMRON”), a leading manufacturer of optics for diverse applications, announces the presentation by the Expert Imaging and Sound Association (EISA) of its EISA Awards to two TAMRON lenses: 70-180mm F/2.8 Di III VC VXD G2 (Model A065) for "EISA BEST-BUY TELEPHOTO ZOOM LENS 2024-2025", 17-50mm F/4 Di III VXD (Model A068) for "EISA BEST-BUY WIDEANGLE ZOOM LENS 2024-2025". TAMRON has been honored with EISA Awards for 19 consecutive years. Plus, this year TAMRON wins two prestigious awards.

With the 70-180mm F/2.8 Di III VC VXD G2, TAMRON offers a fast yet affordable telephoto zoom. The new optical construction, including XLD and LD glass lens elements, optimises the imaging performance over the entire focal length range. The close-up limit has been improved to 30cm at the shortest focal length. Unlike the previous model, this second-generation optic is now equipped with an optical image stabiliser, yet it remains compact and lightweight. The fast VXD linear motor ensures slick, precise autofocus, which also supports the Fast Hybrid AF and Eye AF of Sony cameras. Thanks to a built-in USB-C port, users can customise various functions using a computer or Android smartphone via the Tamron Lens Utility app.

The TAMRON 17-50mm F/4 Di III VXD, for full-frame mirrorless cameras with the Sony E-mount, is a practical lens that covers an ultra-wideangle to standard zoom range. This means that, together with a telephoto zoom, it can cover most subjects. On its own, this lens will often be all that is needed for those engaging in travel, architecture, landscape or street photography. With a fixed f/4 maximum aperture, the weight is low at just 460g, despite the large zoom range and weatherproof construction. Photographers will appreciate the lightning-fast focusing, while videographers can be pleased that the focus and zoom rings move very smoothly. The Tamron 17-50mm F/4 Di III VXD is also modestly priced, making it a particularly good buy.