18 apr 2024

TAMRON lenses honored with two prestigious TIPA Awards in 2024

Awards

TAMRON lenses honored with two prestigious TIPA Awards in 2023

April 18, 2024, Saitama, Japan - Tamron Co., Ltd. (President & CEO: Shogo Sakuraba), a leading manufacturer of optics for diverse applications, announces the presentation by the Technical Image Press Association (TIPA) of its TIPA Award 2024 to two TAMRON lenses; TAMRON 17-50mm F/4 Di III VXD (Model A068) for "BEST WIDE ANGLE ZOOM LENS" and TAMRON 70-180mm F/2.8 Di III VC VXD G2(Model A065) for "BEST TELEPHOTO ZOOM LENS". TAMRON has been honored with TIPA Awards for eleven consecutive years.

Excerpt from the Award Citation of the TIPA Jury:

BEST WIDE ANGLE ZOOM LENS

TAMRON 17-50mm F/4 Di III VXD (Model A068)

Photographers looking for a lens that excels in both video and still photography will find this full-frame Sony E-Mount lens perfect for their needs. It's ultra wide to normal zoom range is versatile for travel, landscape, and nature shots, as well as videography. Lightweight and compact, it's great for carrying around. Its close focusing ability enhances creativity, with a distance as short as 0.19m at the wide end. The lens maintains sharp video quality with its fixed barrel and internal zoom, suitable for gimbals. Its VXD autofocus is quick and silent, ensuring accuracy. Weather resistance makes it ideal for outdoor use, and it supports the TAMRON Lens Utility for customized settings that are unique to videography, expanding creative options.

BEST TELEPHOTO ZOOM LENS

TAMRON 70-180mm F/2.8 Di III VC VXD G2 (Model A065)

The TIPA editors highlight this zoom lens for its complete optical overhaul, marking it as part of Tamron's new generation that leverages Sony E-Mount mirrorless technology. It's compatible with Eye AF, Fast Hybrid AF, AF Assist and has an improved VXD motor. Notably smaller and lighter than ist peers, it enhances fieldwork and offers superior close-up performance across all focal lengths. Its linear motor is quiet and swift, ideal for video, while Tamron's VC image stabilization ensures sharp shots in various conditions. Special lens elements reduce aberrations and flare. With the support of the TAMRON Lens Utility, users can customize settings unique to videography or create their own personal settings, making it versatile for both still and video shooting.

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